SuperCritical Insights

Design
Webflow Development
Branding

SuperCritical Insights (SCI) harnesses the Science of Human Understanding to drive growth through meaningful business transformations and inform better design. Using knowledge from cognitive, behavioral sciences, and technology, SCI enables companies to make data-driven decisions that resonate deeply with their audiences.

The logo for Supercritical Insights captures the essence of a supercritical point, where distinct states of matter merge seamlessly. Designed with symmetry and tension, it reflects both neural networks and the dynamic flow of ideas, symbolizing the convergence of science and innovation.

The design system subtly references brain activity and information flow, reinforcing SCI's scientific foundation. Clean, modern typography emphasizes clarity, mirroring the company's commitment to delivering comprehensible, actionable insights derived from complex scientific principles.

Blue card with title 'Analyzing Humans' and description about extracting insights using statistical analysis, machine learning, and predictive modeling, with decorative yellow dots and shapes below.
Mobile app screen with blue abstract symmetrical shape titled 'Human Understanding' and text about extracting insights using statistical analysis and machine learning.
Bus stop advertisement panel displaying 'Data + Humanity: The Power of Human-Centered Analytics' with blue abstract shapes and a Supercritical Insights logo.
Webpage of Supercritical Insights detailing the Fundamentals of Human Understanding with sections Think, Feel, Learn, Decide, and Behave and their descriptions.
Brand guide presentation slides showing sections for logo, color, typography, and graphics with blue and yellow color palette samples, logo variations, and graphic background examples.
Social media post by SCI with text 'Driving Better Design through the Science of Human Understanding' on a blue background with abstract yellow shapes.
White corrugated metal container with an abstract blue organic shape painted on the side, placed on a concrete base in an urban outdoor setting.
Silhouetted reception desk with two computer monitors in front of a wall displaying a blue and white wave design and the text 'Driving Better Design through the Science of Human Understanding™'.

Explore more projects

more WORK

Edtech
Living with OCD
Klever
Charlo
goPMF
oAtlas
Cardiff
Tea Wéla
Nighthawk

We balance big creative ideas with common sense to create work that deliver results. It's that simple.

hello@designedbyla.com
Washington, D.C.
© dbla