A welding torch cutting through a metal sheet with a geometric cutout pattern.

Nighthawk

Identity
Visual system
Collateral Design
Signage
Art Direction

Identity for Nighthawk, an innovative small business dreaming of changing the world one custom metal build at a time.

The aesthetic of the identity is inspired by the welding process and the creative spark that drives the Nighthawk team.

The idea of the logo combines the sparks of welding with the shape of a nighthawk to create an iconic mark. The mix of continuous and dashed lines is intentional and a reference to all the engineering and planning that support each Nighthawk project. 

Black abstract starburst burn mark on light wood surface.
Person wearing a dark brown shirt with a red geometric bird design holding a lit blowtorch with a bright flame.
Two sheets of paper with grid and lined sections, featuring a red eagle logo and a small gray weight reference chart.

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